Ranking on google as a local business, is not as complicated. Only when you are working with the right Marketing Agency.
At Net Snipers Media. We do the research for high ranking keywords. Based on your specific type of services, or products.
Once we find the right keywords for example “web designers near me”. We also see what competition is trying to rank for that same keyword, and try to build better content that theirs.

In reality great content that helps your website visitors, to find the answer, to their questions is a big ranking factor.
But something called (Backlinks) is also something that needs to be done.