Pay ads refers to the advertising that in this case is made for a particular brand, usually you would use a pay ad to grow or publicize your brand on the most visited social networks.
Fast Local Services full year membership is designed with the intention of helping small companies to generate clients without having to pay high amounts with ADs.
In any case, it is important for the business owner to understand that this membership for a whole year is not something they want to depend on, rather it is something they want to see as a boost for their business marketing.